Video advertising can be different: sometimes it’s annoying and boring, and sometimes it’s bright and memorable. And no matter how angry we are at the inappropriate advertisement that began in the midst of the film, many videos attract attention with their originality and really creative approach of the creators. The American edition of Adweek is a true expert on the selection of those clips that will not leave anyone indifferent.
Today we publish Top 10 Best Commercials of 2012 according to Adweek. It is noteworthy that almost half of the videos are the creations of two agencies: BBH and W + K.
10. Old Milwaukee beer clip featuring famous comedian Will Ferrell
The main "trick" of the video is that it breaks off unexpectedly, and the actor does not have time to pronounce the name of the advertised beer.
9. Movie for DirecTV from the agency Gray with the participation of actor Charlie Sheen
The point of the whole action is that the best in the world of DirecTV has a clear advantage over simple cable TV, because Allows you to record any movies and shows.
8. Clip for Carlton Draught from Clemenger BBDO - real action
Advertising is a parody of a police chase, only the heroes do not drive in a car, but rush along the road, holding a glass of beer in their hand.
7. Ax movie “Fear no Susan Glenn” talks about hopeless falling in love with a dream girl
Susan Glenn is a generic name meaning a girl with whom she is in love so much that you dare not go up and talk. The advertising hero is getting more serious - as soon as her lover appears in the frame, the whole world is literally crumbling.
6. Video for Procter & Gamble "Best Work"
Demonstrates the most troublesome, difficult and yet the best work on Earth - the work of mom. The advertisement was awarded Emmy 2012 in the honorary nomination “Outstanding Advertising”.
5. A clip for Chrysler featuring Clint Eastwood begins with the words: “Break. A break in America "
Despite the fact that the video was shown during the break of the 2012 final match for the American Football Super Cup, the slogan has a double meaning. The creators mean the stopper that attacked the American economy. Eastwood encourages everyone to follow Detroit’s example or, as the Americans call it, Motor City. Despite the difficulties, everyone is working together, and Motor City is back in service.
4. Roller Red Bull Stratos
Demonstrates the famous jump of the Austrian skydiver Felix Baumgartner in October 2012. Viewers can watch overcoming the sound barrier, exciting minutes of flight and a successful landing.
3. The video for Wideroe turned out to be very sincere
The plot is straightforward: grandfather shows his grandson a trick with a plane flying by. But a charming boy asking to show the plane again looks cute and touching.
2. Video for Nike, shot as part of the 2012 campaign “Find Your Greatness”
An off-screen voice tells the viewer how important the achievements of each of us are, not only professional athletes, but also ordinary people deserve greatness. The text is accompanied by a visual video depicting a running 12-year-old boy who is overweight.
1. A clip for The Guardian by BBH is a new version of the famous tale of three piglets
The action takes place in the modern world, where the wolf suffers from asthma, three little pigs appear in court, near the building of which pickets of indignant citizens gather, and the whole situation is actively circulated on the Internet.
