The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Finance

Rating of the most expensive brands in the world in 2017

Share
Pin
Tweet
Send
Share
Send

Leading global brands cannot afford to stand still waiting for change. Instead, they act in advance of events, and continue to grow without worrying about maintaining the status quo. They are made leaders in their industry by recognizing the importance of investing in brand promotion while investing in innovations and improvements to existing products to stay ahead of the competition.

Analysts at Interbrand Consulting Agency published Global Brands Report - ranking of the most expensive brands of 2017.

It is based on three main factors:

  • Financial indicators obtained through the sale of branded products and services.
  • The role the brand name plays in influencing customer choice
  • Customer loyalty (brand contribution to the company's future profits).

Interbrand's annual top 100 only includes companies whose business operates on three or more continents and that receive a third of their profits outside their home country. Therefore, in the list of the most expensive world brands there is not a single Russian company.

Here's what the most expensive brands of 2017 look like.


The five fastest growing brands this year are Facebook’s largest social network (+ 48% to value), Amazon online trading platform (+ 29%), Adobe software developer (+ 19%), Adidas concern, which produces sports equipment, clothes and shoes for sports (+ 17%) and one of the favorite brands of Starbucks coffee lovers (+ 16%).

More than half of the world's best brands work in one of four sectors:

  • automotive industry (16 top 10 participants);
  • technology (15 companies);
  • financial services (12 brands);
  • and consumer goods (9 brands).

Retail (19%) turned out to be the fastest growing sector in percentage terms, followed by sporting goods (10%), technology (8%), logistics (7%) and financial services (6%).

According to the Interbrand report, the United States dominates the list of the best global brands in 2017 with 52 brands in the top 100. Germany (10 brands) and France are behind the USA (France) with its eight brands (mainly fashion and beauty): Louis Vuitton, Hermes, Axa, L’Oreal, Danone, Cartier, Dior and Moet & Chandon.

As Interbrand CEO Jez Frampton said: “The only constant is change, and we live in one of the most exciting periods of change since the industrial revolution. The changes that we observe are social, professional, technological, economic, industrial and affect every aspect of trade and life. In this ever-changing context, growth is becoming increasingly complex. A business must find all new means so that the brand is easily recognizable and relevant for a particular culture, create a platform that allows you to get an exciting and unique experience, as well as a means to remain relevant, significant and valuable. In this changing world, business needs brands more than ever. ”

Share
Pin
Tweet
Send
Share
Send

Watch the video: 10 Luxury Brands You Only Know If You Are Rich (June 2025).

Similar Articles

The most expensive air travel in the world
Ratings

The most expensive air travel in the world

2020
Top iOS and Android Job Search Apps
Ratings

Top iOS and Android Job Search Apps

2020
20 of the best PC games of all time, game rating
Games

20 of the best PC games of all time, game rating

2020

Leave Your Comment

Recommended

The 10 best multitools of 2020: price / quality

The 10 best multitools of 2020: price / quality

2020
10 best smartphones 2020 to 15,000 rubles

10 best smartphones 2020 to 15,000 rubles

2020
The best horror movies of 2019

The best horror movies of 2019

2020
The cleanest cities of Russia 2019, Superjobs rating

The cleanest cities of Russia 2019, Superjobs rating

2020

Popular Categories

  • Movie
  • Tourism
  • Cities and countries
  • Nature
  • Articles
  • Sport
  • Coronavirus
  • Technology Reviews and Tests
  • Food and drink
  • The most in the world

Recent

The most expensive cars in the world in 2018 (photo + prices)

The most anticipated cartoons of 2018, a list

The most powerful zodiac mascot stones

Rating of the richest athletes of the Olympic Games in Rio (Forbes)

Rating of leading company owners by the number of government orders won

2018 Election: List of Russian Presidential Candidates

Actual

How to survive in a plane crash? Top 10 Ways
Ratings

How to survive in a plane crash? Top 10 Ways

2020

According to statistics, the chance that a passenger boarding a plane will die in a disaster is 1 / 8,000,000. However, if a crash does occur, it is very difficult to survive. In order to ensure maximum safety and feel more confident during the flight, we suggest studying ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Top 10 best films about sports, a list of all time

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Top rated domestic TV shows

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The richest animals in the world

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The most expensive jewelry in the world

2020

The best in the world

The best in the world.

Recent

  • The best free travel apps
  • How to order IQOS delivery and how much does it cost?
  • The richest shemales in the world (Top 10)

Popular Categories

  • Ratings
  • The most in the world
  • Technics

© 2025 https://efuc.org

  • Food and drink
  • Medicine
  • Technology Reviews and Tests
  • Tourism
  • Technics
  • Games
  • Articles
  • Information and News
  • Nature
  • Cities and countries

© 2025 https://efuc.org