Forbes magazine experts turned their insightful gaze to what has so far been hidden from the public eye - the income of Instagram stars.
Most of them are in no hurry to publish their contracts. However, according to preliminary estimates for the year, the total advertising market on Instagram amounted to about 10 billion rubles, and in the near future it will increase by about a third.
How exactly Forbes considered Instagram bloggers' advertising revenue
- First, blogs with the number of subscribers from 2 million and more were selected from the entire Russian Instagram segment.
- Then, experts calculated the number of advertising materials published on these blogs from June 1, 2018 to May 31, 2019. As a result, 32 names were left from the entire list.
- By interviewing representatives of the agencies through which bloggers and advertisers find each other, it was possible to open the veil of secrecy over the numbers of contracts and figure out how many of the bloggers earned over the year.
- Forbes experts tried to contact the 15 leaders of the list of the highest paid instagramlers in Russia and ask them to adjust the figures.
10. Daria Klyukina
Has earned on advertising: 560 thousand dollars
https://www.instagram.com/p/B5VPclShfbz/?utm_source=ig_web_options_share_sheet
Opens the list of the highest paid bloggers of the Russian "Instagram" Daria Klyukina - star of the show "Bachelor". The Siberian beauty advertises only proven products of well-known brands - clothes, perfumes, decorative and care cosmetics, as well as various things and devices for beauty guidance.
The total number of Daria's subscribers has reached 2.7 million, which means that for one advertising post the employer will have to fork out at least 100 thousand rubles.
9. Yana Rudkovskaya
Has earned on advertising: 560 thousand dollars
Yana's Instagram is not a creation of one person, but a family business. In addition to Yana, her husband, the famous skater Evgeni Plushenko, and their child, who, despite their age, already carry a penny in the family, participate in it.
She prefers cosmetics, perfumes, accessories, her husband and son specialize, of course, in sportswear. And together the family visits restaurants.
8. Anna Khilkevich
Has earned on advertising: 570 thousand dollars
https://www.instagram.com/p/B5V6-HdBpUz/?utm_source=ig_web_copy_link
Here is a living example of competent self-promotion in social networks. Khilkevich had only one prominent role in the series Univer. New dormitory, ”however, Anna milked everything that was possible from her.
Basically, the actress is gaining a name and popularity for herself not on the movie screen, but on Runet. Her Instagram account has 9 million subscribers. For comparison: the already mentioned Klyukina and Rudkovskaya each have 2.7 and 2.4 million subscribers, respectively.
7. Khabib Nurmagomedov
Earned on advertising: 570 thousand dollars
Sporting passions is a serious matter. And money. After a recent scandal, when a mixed-style fighter Habib got into a fight with Conor McGregor (not in the ring, but in his spare time), visitors poured into the athlete’s Instagram. Well, how can this not start to monetize?
In addition to Reebok sports goods, Habib does not shy away from energy drinks, and even cryptocurrencies.
6. Elena Temnikova
Has earned on advertising: 760 thousand dollars
Temnikova is very similar in profile to Polina Gagarina (5th place of the richest stars of the Russian Instagram), only her earnings are a little less.
Elena, like Polina, started at the "Star Factory", participated in the "Eurovision", however, not solo, but as part of the Serebro group. Like Polina, she monetizes her 5.2 million subscribers by advertising expensive accessories (Tiffany prefers), luxury cosmetics and clothes.
5. Polina Gagarina
Has earned on advertising: 770 thousand dollars
https://www.instagram.com/p/B5nKohzKWnz/?utm_source=ig_web_copy_link
A graduate of the Star Factory, who won second place at the Eurovision Song Contest in 2015, has now hit politics. Gagarin is a confidant of Vladimir Putin and Sergei Sobyanin, a member of the Council for Culture and Art. And all this without stopping the career of the singer!
It’s even amazing how with all these responsibilities Polina manages to take a picture for the next advertising photo on Instagram. She often publishes posts where she looks at a particular product with a thoughtful look - be it sweets, coffees, yoghurts, and so on.
However, Gagarin does not publish advertisements too often - on the strength of several times a month. There is such a post from 200 thousand rubles per ad.
4. Alan Enileev
Earned on advertising: 850 thousand dollars
https://www.instagram.com/p/B5kUoG9Kc0O/?utm_source=ig_web_copy_link
The second and only man in the world of the highest paid Russian Instagram accounts has become popular thanks to video games. Once he decided to play the best of all cars and kept his promise: he became the world champion in the game Need for Speed.
It was Russia's first gold medal in the groundbreaking eSports area. And although e-sports was subsequently decided to be removed from the list of Russian sports disciplines, the merit of Enileev did not remain without official recognition. At the Sochi Olympics, he carried the Olympic flag, apparently, as an embodiment of the future.
Now Alan is working with automobile magazines, and on his Instagram he makes reviews of cars of this class that an ordinary Russian car enthusiast can only buy in his dreams. Of course, Yenileev publishes advertising materials on the same subject.
3. Olga Buzova
Has earned on advertising: 860 thousand dollars
A tanned diva is one of the most recognizable public figures in Russia. The spiteful critics enviously call her "the hype goddess." Buzova is an ex-participant in the show "Dom-2", and now she is a TV presenter, singer, owner of restaurants and jewelry stores. Her songs are played on the radio, on TV shows with her participation, and news sites like to count how many years Buzova has not had sex (no, this is not a joke).
In the Internet space, Olga may not be a goddess, but a very popular person. In her "Instagram" more than 14 million. She monetizes them, posting several dozens of advertising posts per month. According to preliminary estimates, one post costs customers from 100 thousand rubles.
2. Regina Todorenko
Has earned on advertising: 860 thousand dollars
https://www.instagram.com/p/B5rt-d5hlzm/?utm_source=ig_web_copy_link
Regina was simply doomed to popularity. First, she is a woman. Yes, in the world of Instagram there are more successful bloggers than bloggers. Possible explanation: women do not hesitate to post content that is interesting to both sexes. But men in their blog ignore the interests of the female part of the audience.
Secondly, Regina is a famous TV presenter. This phenomenon has long been known - a crowd of fans and fans follow their idol anywhere. Including the vastness of the World Wide Web.
In advertising, Regina (or her customers) prefer to focus on a female audience. In her Instagram regularly published advertising posts of cosmetic companies and companies specializing in children's products.
1. Ksenia Sobchak
Earned on advertising: $ 1.6 million
https://www.instagram.com/p/B5QUmDRAHob/?utm_source=ig_web_copy_link
The laurels of the most "money" Instagram blogger, Forbes experts gave Ksenia Sobchak. The mayor’s daughter, her own among the descendants of the nomenclature elite of the former USSR, is a popular TV presenter whose fame was fueled by a number of scandals and spicy flirting with the opposition — with such baggage behind you it’s a sin not to become an Internet star.
And why not translate fame into a number of pleasantly crunchy pieces of paper? So Ksenia is trying to publish, according to Forbes estimates, several custom posts a week.
Sobchak prefers status advertising, telling subscribers about the benefits of clothing from Dior and Bosco, driving an Audi and Beluga vodka.
